You can make money online using video marketing if you follow a simple step-by-step blueprint. Implement these 3 strategies into your marketing campaign and you will drive tons of free traffic to your websites.
1. OPT-IN PAGES. The first step in any marketing campaign is to create an opt-in page featuring a 2-4 minute video of you. You will use this video to identify an emotional trigger with your audience. Ask yourself the following question: is my prospect experiencing pain and urgency or some irrational passion toward something.
An example of this would be some emotion around money, losing weight, or a relationship issue. Create a video and identify your prospects problem, agitate it and then clearly explain how you can help them get what they want by opting in to your offer.
2. HOW TO VIDEOS. The second strategy for making money online is to create a series of “how to” videos. Remember, your opt-in page is building a list of prospects that have a problem. All you need to do is show them the solution.
Video allows you to become a friend, show your caring personality, and demonstrate that you “feel their pain”. You have heard the saying “show me don’t tell me”, right? Well you are stimulating a person’s hearing and sight which doubles your chances for conversion. You have the option of creating a single how to video or a series of videos sent out over time.
3. OPTIMIZE USING VIDEO. The third and final strategy is to use video engine optimization. You have probably heard of Search Engine Optimization for websites, but did you know you can use the same strategy to optimize a video?
Well you can and you should, if you want your videos to appear in search results on search engines like Google and YouTube. In order to do this you will create a 200-250 word description of your video. Be sure to make an offer to your reader in the description.
Also, you will also select 6-7 keywords that you think prospects will use when searching for what you sell. These are called Tags and your videos will be found when people enter one or more of your tags in the search bar.
You should also include your URL link at the beginning of your description so that viewers can easily click on it to be sent to your website.